Ever since social media took over, it has been the biggest platform for developing one's business. Though there is no hard and fast rule for a strong social media strategy, an article in inc.com gives a few hints and advice from Sprinklr CMO Tom Butta on how to do things the right way.
Major concentration should be put on grabbing the attention of the consumers. With so much content floating on the Internet it is important to make sure that your product gets notice. Make the content as much interactive as possible. Having photos and videos will boost up the audience viewing.
So now successfully the attention has been grabbed, what next? Prove your value to the customers. 'You can give customers a discount, a free trial, a content download, entry to a contest, new information, or anything in between. You just have to make sure that every moment they spend with your content is worth it, for them as consumers and you as a marketer,' the article states.
Keep the audience engaged, give them the experience that they become reluctant to leave. The best content should always create a powerful experience for the consumer.
Find supporters for your brand and amplify their positivity, people trust peer recommendations over branded messaging.
'What's interesting about social is, if you can enlist the support of a community, and figure out how to get other people to tell your story, there's a lot more credibility,' Butta was quoted as saying.
There are close to 250 marketing messages each day, one has to be unique and different to ensure that they don't get lost in the lot.
Make your content more relevant to the customers. 'If you can't afford to promote your content, think about ways you could get it shared organically by others. If you're putting out yet another blog post, think about how you could make it buzz,' the article states.
