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How to convey negative feedback in positive way?

Being a manager is not an easy aspect, you have to balance between the being the 'nice guy' to the employees and getting 100 per cent work done. 
 
At times managers feel hesitant to give negative feedback to the employees. This is because human to human, despite our titles and roles, it is not easy to point out someone's shortcomings so openly. 
 
Though it may be look awkward, but there are ways to overcome this. 
 
It should be remembered that employees hope to improve and grow, so they want your feedback, good and bad. 
 
An article in officevibe.com states a few simple tips for giving negative feedback.
 
* Being transparent is one of the key aspects in giving a negative feedback. If you have developed a transparent, trust-based relationship with your team, then they will know that you have their best interests at heart and that the feedback, be it good or bad, is for their own betterment.
 
* Focus on the behaviour of the employee, instead of their personality. Do not make things personal. Not only does this behaviour-oriented approach not attacks the personality of your employee, but it also shows them that you are there to help with the issue.
 
* Employees need and deserve sincere recognition for the great work that they do.
 
Be specific with your praise. It’s so easy for your employees to see and feel when you’re being real. Talk to them about the things they are doing well, what specifically you found impressive in their work, etc.
 
* Empathise and ask for feedback from your employees. Granted, it won’t always easy for employees to give their manager constructive criticism or negative feedback but offering them the option to do so offers the suggestion that no one is perfect, we all need work, there is room for improvement always for all of us.
 
* Instead of telling your employees where they need to improve, start by asking them how they feel about a certain situation. Employees generally know when their work isn’t strong and giving them the opportunity to own up to it and offer insights into their own mistakes is a way to make the negative feedback less condescending.
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