With steady growth in the digital market place, entrepreneurs with the right tools can make a mark and develop their business. However, making even the smallest of the mistake can lead to their downfall and inc.com lists out certain mistakes that entrepreneurs make.
Website is what impresses the customer first. Despite being listed on advertisement sites customers actually want to see what the business is like and browse before they buy. Potential customers may be lost without a website.
Appropriate usage of SEO (Search Engine Optimization) with proper keywords will make it easier to find your website. 'These are the words or phrases that people are searching for on Google. The better your SEO keywords, the higher your business will rank.' the site states.
Deisgning of the website also plays a major role in attracting customers. Using a website designer can be costly and using an template will be cost effective. Though it is a cheaper option the site may not stand out from others, Either you can learn to do the designing or get a website designer to create an easy to use site which reflects your brand.
Once the website is created it has to be made sure that it is robust and secure and have the latest antivirus software protecting it.
Choose the proper hosting as it is a very important aspect of growing the business. 'Ensure that you select the optimal solution and don't overspend. You also don't want to leave yourself facing a costly upgrade as your business starts to grow and potentially outgrow your IT.' the article states.
The article states that 30 per cent of people are more likely to recommend a business if they are on social media which shows the influence of it in developing a company.
'Entrepreneurs need to be actively building a following, by posting great content, and serving their customers,' the article mentions.
With mobile phones in almost every hand, it becomes important that the website is mobile friendly or it would be an another missed opportunity. 'Not only is the digital world is here to stay, it is going to get much bigger. It is currently increasing at a rate of around 15 per cent per year with 2015 sales revenues totaling over $340 billion,' the article points out.
