All the big companies know that knowledge is the biggest resource that they can depend on which is why they pour lots of money into research to gain the expertise to compete. 

 

Many large companies have huge information centers where they employ staffs or professional librarians who are able to access information on clients, competitors, and customers.

 

The amount of knowledge you have about a potential employer, and on the industry in which you hope to work, can give you a competitive edge. This pertains both to making initial contact with employers and before going on interviews. In addition, having information on a company is also invaluable when it comes to evaluating a job offer.

 

Always do ample research before you reach out to the employer. When you begin to make initial contacts with potential employers, through resumes or any other method you use, it is a good idea to have some basic facts about the company.

 

You should know the company's industry, what they do, who some major clients are, and the names of some of the company's higher-ups, i.e. CEO, President, etc. You should also know who is in charge of hiring for the position you are seeking.

 

You have to do extensive research before you actually physically appear for the interview. Being armed with an arsenal of information can give you an edge over your competition, as you will be able to answer questions about the employer should you be asked any on the interview.

 

Just as researching clients gives corporations the ability to individually target sales presentations, knowing your potential employer will help you target your 'presentation' to them.

 

Before Accepting a Job Offer

 

Know the financial standing of a company. This will help you decide whether to make a commitment to that company. By keeping up with business news, you can learn about a company's financial well-being.

 

The company website, social media and press releases from the company will give you more insight about the organisation. 

 

Business journals, industrial journals and professional journals also act as a good source of information. 

 

Courtesy: www.thebalance.com